Hampton Design · Tampa, Florida
A brand is not a logo file. It is the set of decisions that makes the next hundred pieces of collateral look like they came from the same company, and the files that make that easy.
I design it and then I build with it, which tends to stop a brand that only works in the presentation.
A full identity built around an original mascot illustration, with no team marks anywhere in it. Then the content site, a weekly in season newsletter, and a posting interface the owner runs himself. The mascot is his, which is the only reason the brand is safe to grow.
View siteBrand, logo and guidelines for a company reviving Bob Rummer's mid century modern homes, then the cinematic website built on that system.
View siteArt direction and the full visual system for a family cognac house launch, carried through the site, the bottle photography sequence and the sales material.
View siteRecruiting brand and ad creative for a door to door solar sales organisation, built as a poster system so new ads come out of the system rather than out of nowhere.
View siteWho you are, who you are selling to, and what the brand has to survive. Trucks, embroidery, a two colour print run, a phone screen.
You get a small number of real directions, not forty logo options. We pick one before anything gets refined.
The chosen direction becomes type, colour, layout rules and the files. Every format you will need, named so you can find it.
The first real pieces get built from the system: the site, the cards, the ads. That is where you find out if a brand works.
Vector logo files in every format you will need, a written type and colour system, and the first set of applied pieces. Not a single PNG and a mood board.
Yes. For Super Spicy Bucs Memes the whole identity hangs off an original mascot, which also keeps the brand clear of team trademarks. Owning the character is what makes it safe to put on merchandise.
Often. If the logo is fine and the problem is that nothing around it matches, you need the system, not a redesign.
Yes, and I build it. A brand that only works in a presentation is a brand that has never been tested.
Yes: labels, cards, signage, trade show material and sales sheets, set up properly for the printer.
Show me what you have now and where it is failing you. You get an honest read on whether it needs a rebuild.