AI MedConsult
Ongoing growth partner to an AI-powered patient engagement platform serving medical practices across the United States — acquisition landing pages, the monthly Lead Management Report, and the measurement underneath both.
One platform, two jobs: win the practice, then prove it worked.
AI MedConsult is a HIPAA-compliant AI receptionist for medical practices — handling inbound patient calls, web chat, and lead intake around the clock. Hampton Design works across both ends of that business: the pages that convert a practice owner into a booked demo, and the monthly report that shows them what the AI recovered once they are live.
The engagement runs as a phased growth system. Hampton owns funnel architecture, landing pages, analytics, and conversion; the work ships alongside the client’s own engineering team and is handed over to run without us.
A paid landing page that answers the only question a practice owner has.
Paid search, retargeting, and social traffic all used to land on the marketing site, where the pitch competed with everything else on the page. We built a dedicated conversion page on the client’s own domain at aimedconsult.com/launch, built around the single promise that closes this buyer: more consultations, fewer no-shows.
The page leads with a live product moment rather than a feature list, carries a named practice’s results and the EMR systems it already works with, and routes everything to one action — a 30-minute walkthrough run by the client’s Chief Commercial Officer. It ships on Vercel and serves under the client’s domain without touching their DNS, with search indexing deliberately off so a paid page never competes with the marketing site in organic results.
Two further pages run on the same framework: a testimonial capture page and a referral program page, both feeding the same pipeline.
The paid destination for search, retargeting, and social. One promise, one proof point, one action.
Pixel-tight email across five clients, light and dark.
Once a practice is live, the platform sends the owner a monthly Lead Management Report summarizing engagement, conversion, and recovered revenue from the AI’s work. The previous version was a plain table of numbers — opened, glanced at, forgotten. We rebuilt it into a branded, scannable artifact that makes the impact obvious in five seconds to a non-technical owner.
Email is a constrained medium — Apple Mail, Gmail, Outlook desktop, Yahoo, and Outlook mobile each render HTML differently, and dark mode reverses everything if you don’t plan for it. The redesign locked the layout to a single 600px-wide responsive frame, used inline styles only, and shipped with a Vercel chart-rendering API that returns pre-rendered donut and bar charts as PNGs — bypassing the SVG/CSS compatibility issues that break charts in Outlook.
For dark mode, every color, border, and divider has a paired dark-mode value driven by @media (prefers-color-scheme: dark) and Outlook’s [data-ogsc] attribute. A custom iOS Gmail font fallback handles the long-standing bug where iOS Gmail strips custom fonts.
The whole report is delivered as a drop-in Razor template: the AI MedConsult engineering team plugs in the practice’s data and ships the email — no design work required for each new client.
Switch between practices on the left, preview each email client up top, and toggle light or dark mode — the report renders identically across the matrix.
Nothing ships until it can be counted.
Underneath the pages sits the part nobody sees. We deployed GA4 on the client’s existing marketing site with a dual-tag event snippet, set a UTM convention so paid, social, and partner traffic stay separable, and wrote the measurement plan that defines what counts as a conversion before the first dollar goes out.
Alongside it: a website opportunity brief and an SEO assessment covering the organic side, so the paid landing pages and the marketing site are solving different problems instead of competing for the same keywords.